| Digital media to see speediest growth for ad investment: report
Advertising spending in Canada is expected to jump at a compound annual growth rate of 5.3 per cent over the next four years, according to new data from the Canadian Marketing Association. The report said that advertising investment will rise to more than $23.3 billion in 2011, from $19 billion this year, with every dollar spent on advertising expected to directly result in nearly $9 of economic activity in the country. Overall direct sales from advertising campaigns are forecasted to increase from this year's levels by roughly 33 per cent, to $203 billion by 2011, the report added. "Digital media is expected to lead all other marketing channels in 2011 in terms of direct sales, with purchases resulting from marketing offers received over the Internet and through commercial e-mail forecast to top $46.6 billion by 2011," the report read.
Nick Robinson's Newslog
I could, you may argue I should, be focusing this morning on the raw politics of losing the personal data of almost half the adult population. Somehow, though, that is not what moves me. Sure, this is another blow to a chancellor who will never again find the soubriquet "safe pair of hands" attached to his name. Sure, it is another sign that ministers wake up each day wondering what will happen to them rather what they will make happen. Sure, Labour MPs are beginning to wonder whether, in the words of one I spoke to yesterday, "we are beginning to look like the Tories in the mid-90s". However, what interests me much more than any of that is the yawning gap that has opened up between what we're told about the protection of our personal data and the reality.
Frusciante is the best musician out of all three.
You can see the full list in the new issue, on stands nationwide this Friday. In the meantime, check out this behind-the-scenes video, in which our cover dudes jam together and discuss their respective love affairs with the gee-tar. Know what a "brown note" is? You're about to find out… .
NYC Has Record Visitors in 2007
New York City had a record 46 million visitors in 2007, up 5% from 2006. The number included a 20% increase in foreign visitors to the city. "We're very grateful for the weak dollar," said a wry George Fertitta, CEO of NYC & Company, the city's destination marketing organization.NYC deputy mayor Robert Lieber, speaking at a press conference at the Manhattan Cruise Terminal with Feritta and Cunard president Carol Marlow, said that the cruise industry contributes $1 billion in direct spending to the New York state economy. New York City accommodated 536,000 passengers in 2006, making it the sixth busiest cruise port in the US. Lieber called the Queen Victoria a "stunning addition" to the growing number of ships home porting in the Big Apple.Lieber said that last year's 8.5 million foreign visitors to the city was an all time high - representing unprecedented growth for New York's tourism industry.The city's goal is to host 50 million visitors by 2015, according to both Lieber and Fertitta, who called the city's booming tourist business "an extraordinary moment in time that has the potential to shape New York City's history for years to come." .
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Gucci Group: The ice cream man cometh
Jan Zijderveld, who worked for him twice at Unilever and is now chairman of that company's North Africa and Middle East operations, recalls how Polet was determined in the mid-1990s to try out production of liquid margarine. His boss at the time balked at the idea, but Polet went ahead anyway, secretly buying a machine and setting up a pilot line in the back of an existing factory. Liquid margarine has gone on to become a big hit. "Asking for forgiveness," Polet says, "is better than asking for permission." Says Zijderveld: "He hates rules. He believes in keeping it simple." That same spirit of self-reliance and pushing the limits is taking hold at Gucci Group. Some functions, such as IT, global communications, and human resources, remain coordinated at the slimmed-down group head office in London, but everything else has been kicked down to the brands, which have full responsibility for their profits as well as their products.
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