| Redi-Mail Direct Marketing to Exhibit at Upcoming 2007 PDMA Sharing ...
WHO: Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing Inc., a leading industry provider of sales and marketing support services.
WHAT: Will exhibit its leading sales and marketing support services that include Redi-Mail�s targeted and personalized direct mail and sample fulfillment programs.
WHEN: The 2007 PDMA Sharing Conference will be held Sunday, October 14, 2007 through Wednesday, October 17, 2007.
WHERE: Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, Ill.
Redi-Mail will be exhibiting at booth # 201.
DETAILS: The 2007 PDMA Sharing Conference is one of the most dynamic events offered annually to pharma-compliance attendees and exhibitors.
Visitors to Redi-Mail�s booth will gain insight into the company�s full line of direct marketing services as well as detailed information on Redi-Mail�s sample fulfillment facility, which houses a Drug Enforcement Administration (DEA) approved sampling area, including a dedicated narcotics storage cage.
Business in the Burbs: Reader's Digest enters print partnership with ...
Reader's Digest Association, based in Chappaqua, said yesterday that it has entered into a multiyear partnership with Williams Lea, a London-based company that provides printing and direct-marketing services worldwide. Williams Lea will take over the promotional printing operations of Reader's Digest's direct-mail business in 19 countries throughout North America, Europe, the Middle East, the Asian Pacific region and Latin America, RDA said. RDA estimates that the outsourcing will reduce its costs by $130 million over the first three years by improving business processes and allowing RDA to get better prices on print products. "Williams Lea is one of the largest global players in the printing field, and as such we will use their resources, skills and contacts to get better prices on everything to do with printing - paper, ink, printing itself," said William Adler, vice president of global communications, in an e-mail.
GoQuo opens new US offices
Online and dynamic packaging technology specialist GoQuo is now offering its solutions direct to the North American travel marketplace. Building on its existing US customer base (Flights.com, Shakiba Travel and Options Travel.com), GoQuo has opened a sales and marketing office in New York, with customer support provided from its Silicon Valley office in Santa Clara, California. GoQuo, established in 2004 and winner of a prestigious 2006 World Travel Market technology award in the Dynamic Packaging Tools Online category, now has over 70 customers worldwide in the travel agency, air consolidator and tour operator markets. It will offer its GQDynamic, GQAgent, GQConsol and AirlineDP solutions, as well as GQHotel, GQMailer and GQGate products. The company will soon launch its latest solution designed specifically for tour operators, and will shortly announce its latest win in Canada.
Honda revs up IT operations by ditching software upgrades
Honda Australia Motocycles & Power Equipment Pty Ltd (MPE) IT manager, Craig Bassett, has just completed a massive data cleansing exercise which was central to implementing a new two phase business strategy. The goal, he said, is to drive customer retention and identify new revenue opportunities but this meant taking the company's marketing campaigns to a new level. He couldn't do this with the company's seven year old contact database. Honda MPE has a database of approximately one million contacts, but only around 250,000 of those are qualified. Of the remaining 750,000, Honda MPE has little insight into details like their age, gender, occupation, customer purchase history, or even if the customer still owns a Honda MPE product. Bassett had run direct mail and e-mail marketing campaigns in the past, but was not sure he had targeted the right demographic, and had no way to measure the campaign's success.
Showcasing Creative Solutions
Situation: Last fall, when John Deere's construction and forestry division launched a smaller skid steer loader than had been previously available, the company saw an opportunity to target new audiences such as dairy producers and livestock owners. The John Deere brand already has “a lot of loyalty in the agricultural market" from its agricultural division, says Holly McAvoy, direct marketing manager at John Deere Construction and Forestry. Because many farmers work closely with their John Deere dealer, awareness and remembrance became the key goals for any marketing effort. Approach: John Deere and McCullough Creative created three postcards that were mailed in quick succession in early November to 18,000 targeted names. The look of the postcards was “a little bit off the beaten track for us," says McAvoy, referring to the use of brightly colored illustration and humorous copy.
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