| Ad budgets cut amid fears of downturn
Advertising budgets took bigger cuts in the final quarter of 2007 than at any time in two years, according to the latest Bellwether report, the quarterly measure of the health of the marketing industry. The report, found that marketing budgets, including everything from TV commercials to direct marketing, were revised down in the fourth quarter. Traditional media advertising, notably TV and press budgets, were hit "particularly hard" as companies tightened their belts amid concerns of an economic downturn. While internet budgets - a perennial star performer in the survey - were again increased by more companies than any other category, the rise was the weakest in four years. In the final three months of last year only 15% of companies reported an increase in total marketing budgets, while 19% reported a decrease.Almost 20% of companies reported a fall in main media spend – such as TV, press, radio and cinema – while around 14% reported a rise.
Collective Media Works with DoubleClick Seeking to Optimize Rich Media ...
NEW YORK, Oct. 9 /PRNewswire/ -- Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick's DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client. DoubleClick's DART Adapt solution uses a sophisticated algorithm to match ads to the users most likely to respond. By leveraging DART Adapt, Collective Media was able to automatically optimize the Rich Media ad interaction rate of the campaign, resulting in an 87% lift in consumer interactions over a single quarter.
Skyscape, Inc. Selects Tiziani Whitmyre as Marketing Services Partner
Skyscape Inc., a leading provider of medical references specially formatted for mobile and desktop devices, has selected Tiziani Whitmyre, Inc. of Sharon, Mass. (http://www.tizinc.com) as its integrated marketing services partner. Sharon, MA (PRWEB) November 14, 2005 -- Skyscape Inc., a leading provider of medical references specially formatted for mobile and desktop devices, has selected Tiziani Whitmyre, Inc. of Sharon, Mass. as its integrated marketing services partner. Tiziani Whitmyre (http://www.tizinc.com) is creating and implementing Skyscape's strategic and tactical marketing communications requirements, including strategic brand positioning, advertising, direct response, public relations, and sales collateral. "Skyscape's trusted medical, health, and wellness references are renowned for helping healthcare practitioners enhance patient care, as well as for supporting consumers interested in health and wellness," said Rick Whitmyre, Tiziani Whitmyre president.
Digital media to see speediest growth for ad investment: report
Advertising spending in Canada is expected to jump at a compound annual growth rate of 5.3 per cent over the next four years, according to new data from the Canadian Marketing Association. The report said that advertising investment will rise to more than $23.3 billion in 2011, from $19 billion this year, with every dollar spent on advertising expected to directly result in nearly $9 of economic activity in the country. Overall direct sales from advertising campaigns are forecasted to increase from this year's levels by roughly 33 per cent, to $203 billion by 2011, the report added. "Digital media is expected to lead all other marketing channels in 2011 in terms of direct sales, with purchases resulting from marketing offers received over the Internet and through commercial e-mail forecast to top $46.6 billion by 2011," the report read.
The Next Generation Home Business, ITV Ventures (TM) Direct Response ...
In this new home business arena, Direct Response Marketing meets Network Marketing as leading infomercial company ITV Direct(R) introduces ITV Ventures(TM). ITV Direct(R) the Parent Company will invest $50 million in TV infomercial advertising annually for their members to create the next work at home business giant in the multi-million dollar MLM industry. Driven by ITV infomercials, consistently rated in the top ten by media ranking services, ITV Ventures(TM) offers an entirely new business model for those who see the advantage of being in business for themselves while supported by the infrastructure of an already successful multi-million dollar company. Merging the highly successful direct response business with network marketing, Founder and President, Donald Barrett, states, "ITV Ventures(TM) will be the fastest growing company in the history of network marketing.
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