| Digital media to see speediest growth for ad investment: report
Advertising spending in Canada is expected to jump at a compound annual growth rate of 5.3 per cent over the next four years, according to new data from the Canadian Marketing Association. The report said that advertising investment will rise to more than $23.3 billion in 2011, from $19 billion this year, with every dollar spent on advertising expected to directly result in nearly $9 of economic activity in the country. Overall direct sales from advertising campaigns are forecasted to increase from this year's levels by roughly 33 per cent, to $203 billion by 2011, the report added. "Digital media is expected to lead all other marketing channels in 2011 in terms of direct sales, with purchases resulting from marketing offers received over the Internet and through commercial e-mail forecast to top $46.6 billion by 2011," the report read.
Collective Media Works with DoubleClick Seeking to Optimize Rich Media ...
NEW YORK, Oct. 9 /PRNewswire/ -- Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick's DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client. DoubleClick's DART Adapt solution uses a sophisticated algorithm to match ads to the users most likely to respond. By leveraging DART Adapt, Collective Media was able to automatically optimize the Rich Media ad interaction rate of the campaign, resulting in an 87% lift in consumer interactions over a single quarter.
Landing Page Software From B2B Marketing Firm Marketo Evolves to ...
SAN MATEO, Calif., Oct. 22 /PRNewswire/ -- http://www.Marketo.com -- Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification. A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead. A well-tested landing page can make the difference between the prospect clicking away or becoming a lead.
Cone Names New Managing Director
BOSTON, Nov. 12 /PRNewswire/ -- Cone LLC, a member of the Omnicom Group (NYSE: OMC) today announces the promotion of Executive Vice President Bill Fleishman to the newly created position of Managing Director. Fleishman will be responsible for leading the overall strategy and development of integrated product and service offerings for the agency. He will also continue in his role as EVP of the brand marketing group providing team leadership and strategic counsel to the firm's marketing public relations discipline area. "The success we are experiencing as an agency has made it possible and necessary to create a new position to help manage the complexity of our growth and future agency opportunities," says CEO Jens Bang. "In many respects, Bill Fleishman has been playing the role of managing director for quite some time and has excelled at it." Fleishman will play a key role in promoting cross-agency integration by proactively identifying opportunities for individuals' professional growth.
Redi-Mail Direct Marketing to Exhibit at Upcoming 2007 PDMA Sharing ...
WHO: Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing Inc., a leading industry provider of sales and marketing support services.
WHAT: Will exhibit its leading sales and marketing support services that include Redi-Mail�s targeted and personalized direct mail and sample fulfillment programs.
WHEN: The 2007 PDMA Sharing Conference will be held Sunday, October 14, 2007 through Wednesday, October 17, 2007.
WHERE: Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, Ill.
Redi-Mail will be exhibiting at booth # 201.
DETAILS: The 2007 PDMA Sharing Conference is one of the most dynamic events offered annually to pharma-compliance attendees and exhibitors.
Visitors to Redi-Mail�s booth will gain insight into the company�s full line of direct marketing services as well as detailed information on Redi-Mail�s sample fulfillment facility, which houses a Drug Enforcement Administration (DEA) approved sampling area, including a dedicated narcotics storage cage.
TRANZACT Welcomes Back Ms. Mercer Carlin as Executive Vice President
FORT LEE, N.J., Nov. 1 /PRNewswire/ -- TRANZACT, a portfolio company of Veronis Suhler Stevenson, and the market leader in fully integrated, end-to-end, online and offline customer acquisition solutions for large brands, announced that Ms. Mercer Carlin has rejoined the company after an entrepreneurial hiatus. As Executive Vice President of TRANZACT, Carlin is now responsible for Human Resources and Office Services functions, and will also provide executive-level support related to mergers and acquisitions integration. "Mercer has always brought a high level of energy to our company," said David Graf, TRANZACT's President and CEO. "We value her wide-ranging industry experience and unique capability to help us further create a positive culture." Carlin has worked in the direct marketing industry for nearly 15 years.
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