| IWCO Direct Teams With Azuna to Provide 3D Imaging
CHANHASSEN, Minn., Nov. 26 /PRNewswire/ -- IWCO Direct, the nation's leading provider of integrated direct mail production services and marketing solutions, will now offer 3D imaging options on promotional plastic products through a licensing agreement with Azuna LLC of Jenkintown, Pa. IWCO Direct's license agreement delivers exclusivity for their direct marketing clients in North America. This patented three-dimensional design and printing technology produces high quality, four-color imagery with deep dimensional effects on a recyclable polypropylene (PP) plastic substrate. The imaging technology provides an effective way for IWCO Direct clients to differentiate their direct mail offer and drive response rates through an engaging image of their product or service. "We are always searching for innovative methods to help our clients increase direct mail response rates," explained Tom Wicka, IWCO Direct Executive Vice President and Chief Marketing Officer.
Sure Fit Inc. Announces Spanish-Language Web Site
ALLENTOWN, Pa., Nov. 15 /PRNewswire/ -- Sure Fit Inc., the leading provider and marketer of ready-made slipcovers, has launched its new Spanish-language web site, www.surefit.com/es. Sure Fit Inc. now includes online content and customer support for their Hispanic customers and directly addresses the growth of this important segment of the population. The new Sure Fit Hispanic web site features a Spanish online catalog ("Compre Productos"), shopping cart, and measuring guide, as well as promotional offers. Customer support is also offered for the Hispanic customers, and a convenient link to the English site provides an easy transition for the bi-lingual customer. "We are enthusiastically committed to our Hispanic customers," comments Laura Hilburt, Director of Sure Fit Direct Marketing.
Landing Page Software From B2B Marketing Firm Marketo Evolves to ...
SAN MATEO, Calif., Oct. 22 /PRNewswire/ -- http://www.Marketo.com -- Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification. A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead. A well-tested landing page can make the difference between the prospect clicking away or becoming a lead.
Fintura Tapped to Drive RBC Centura Banks' Credit Card Business
Fintura to provide turnkey New Account Origination solution to expand RBC Centura's credit card portfolio presence in the U.S. ATLANTA, Oct. 1 /PRNewswire/ -- Fintura Corporation announced today that it has signed an agreement with RBC Centura Banks to help the bank grow its credit card accounts in the U.S., with an initial focus on increasing credit card penetration among existing RBC Centura customers. RBC Centura will use Fintura's turnkey New Account Origination solution, under which Fintura makes all upfront marketing capital investments and applies its targeting expertise to help grow RBC Centura's credit card business. "We are excited to work with Fintura to help us reach our strategic objectives for growing our credit card program here in the U.S.," said Vickie Van Meir, Director of Retail and Business Cards of RBC Centura Bank.
Cone Names New Managing Director
BOSTON, Nov. 12 /PRNewswire/ -- Cone LLC, a member of the Omnicom Group (NYSE: OMC) today announces the promotion of Executive Vice President Bill Fleishman to the newly created position of Managing Director. Fleishman will be responsible for leading the overall strategy and development of integrated product and service offerings for the agency. He will also continue in his role as EVP of the brand marketing group providing team leadership and strategic counsel to the firm's marketing public relations discipline area. "The success we are experiencing as an agency has made it possible and necessary to create a new position to help manage the complexity of our growth and future agency opportunities," says CEO Jens Bang. "In many respects, Bill Fleishman has been playing the role of managing director for quite some time and has excelled at it." Fleishman will play a key role in promoting cross-agency integration by proactively identifying opportunities for individuals' professional growth.
ExactTarget Signs Over 500 Direct New Customers in First Half of 2007
INDIANAPOLIS, Aug. 6 /PRNewswire/ -- ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, announced today the addition of more than 500 new customers during the first half of 2007 in industries including financial services, entertainment and retail. ExactTarget has also grown its global organization to more than 250 employees, marked by key executive hires in the Agency and Channel/Corporate Development divisions. As a result of ExactTarget's outstanding 1H07, more than 6,000 organizations -- ranging from small businesses to Fortune 100 companies -- now use its on-demand software to create, optimize and deliver their email marketing communications. Key companies added to ExactTarget's industry- leading customer base include: In addition to expanding its direct customer base, ExactTarget has also added hundreds of new customers through its channel partners.
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