| Big Spenders: Top 50 Advertisers in Hispanic TV and Print Media 2005
Top advertisers in the Hispanic market spent $2.2 billion between July 2004 and June 2005, according research firm TNS. The measurement of actual expenditures, not estimates, and inclusion of new media outlets makes the 2005 Hispanic Business Top 50 Advertisers directory more accurate than ever.In fact, better metrics have changed the game for corporate marketers. "We have become more strategic and targeted," explains Joe Paz, group manager for Hispanic marketing at Verizon, number 12 on the directory." We can look at customer data at the DMA level. So if we're talking to Los Angeles, we know it skews more Mexican, and we can target that." Notably, Lexicon, an education products marketer, captured first place with intensified TV spending.The consumer goods sector accounts for 14 companies among the top 50, followed by automotive (10), media (eight), retail (five), telecommunications, and fast food (both four).
XanGo.TV Broadcasts the XanGo Lifestyle
LEHI, Utah, Oct. 26 /PRNewswire/ -- Global nutritionals leader XanGo, LLC today blazed another trail for consumer brands and direct selling with the launch of XanGo.TV, a brand-centric video sharing site broadcasting real-life stories, insights and experiences from millions of distributors and consumers worldwide. "XanGo.TV is designed to achieve an elite level of brand intimacy. XanGo is a lifestyle brand. Our business is built on distributors and consumers sharing their personal experiences with XanGo and our nutritional products. XanGo.TV offers a visually captivating platform for those narratives and gives viewers a behind-the-scenes look into the company," said XanGo Chief Marketing Officer John Digles. Hosting a library of videos and podcasts from XanGo's first five years, XanGo.TV chronicles the company's genesis as a category-creator to its advent as an evolving global billion-dollar brand.
Baby Boomers Flock To Coastal Vacations’ Most Successful Business ...
Los Angeles California based Coastal Vacations Level 3 Director Dean Marino provides what many say is the perfect plan to help baby boomers retire in style. Baby boomers are flocking to his Coastal Vacations business model in record numbers. Marinos business delivers just the right combination of 6 figure income potential, luxurious complimentary and deeply discounted vacations, a proven easy to learn business system with massive support, and the freedom boomers crave. It is a direct sales business, not multi-level marketing. The product is in high demand and has an extensive track record for quality. Boomers love it because it does not require personal selling. An informative website explains it all at www.coastalpassiveincome.com. Marino explained, Baby boomers need to get busy when it comes to retirement planning, but they still want to have fun.
Parker Acquires Scan Subsea Expanding Presence in Offshore Oil ...
CLEVELAND, Nov. 16 /PRNewswire-FirstCall/ -- Parker Hannifin Corporation (NYSE: PH) , the world leader in motion and control technologies, today announced that it has acquired the shares of Norwegian manufacturer Scan Subsea ASA. Scan Subsea, publicly traded on the Oslo Exchange, has projected sales of approximately $130 million this calendar year. Scan Subsea's primary businesses include the design, production, and marketing of power and production umbilical cables for subsea installations as well as mooring lines for floating oil production and exploration units. The company has a modern manufacturing site in Tonsberg, Norway with its own deep water quay providing direct ocean access for the large products it manufactures. Additionally, the company is the market leader in the supply of power transmission cables to the off-shore wind power industry and provides technical services for its products to both industries.
Guthy-Renker Wins 'Infomercial of the Year' for Sheer Cover
LAS VEGAS, Oct. 4 /PRNewswire/ -- The world's largest direct response television company, Guthy-Renker celebrated several wins at the 17th Annual Electronic Retailing Association Awards Gala in Las Vegas this week. Recognizing the best in the electronic retailing industry, the ERA honored Sheer Cover with "Best Long Form" Infomercial of the Year and Proactiv Solution with "Best Short Form," "Best Short Form Health & Beauty" and "Best Live Shopping On-Air Guest" for Proactiv co-creator Dr. Kathy Fields. This marks the eighth consecutive year that Proactiv Solution has been nominated at the award ceremony and the third year for Sheer Cover. "We're honored to be recognized for delivering top-quality productions as this further solidifies our status as the most successful and most awarded infomercial company," said Alex Kushner, veteran marketing executive with Guthy-Renker.
Cone Names New Managing Director
BOSTON, Nov. 12 /PRNewswire/ -- Cone LLC, a member of the Omnicom Group (NYSE: OMC) today announces the promotion of Executive Vice President Bill Fleishman to the newly created position of Managing Director. Fleishman will be responsible for leading the overall strategy and development of integrated product and service offerings for the agency. He will also continue in his role as EVP of the brand marketing group providing team leadership and strategic counsel to the firm's marketing public relations discipline area. "The success we are experiencing as an agency has made it possible and necessary to create a new position to help manage the complexity of our growth and future agency opportunities," says CEO Jens Bang. "In many respects, Bill Fleishman has been playing the role of managing director for quite some time and has excelled at it." Fleishman will play a key role in promoting cross-agency integration by proactively identifying opportunities for individuals' professional growth.
Sure Fit Inc. Announces Spanish-Language Web Site
ALLENTOWN, Pa., Nov. 15 /PRNewswire/ -- Sure Fit Inc., the leading provider and marketer of ready-made slipcovers, has launched its new Spanish-language web site, www.surefit.com/es. Sure Fit Inc. now includes online content and customer support for their Hispanic customers and directly addresses the growth of this important segment of the population. The new Sure Fit Hispanic web site features a Spanish online catalog ("Compre Productos"), shopping cart, and measuring guide, as well as promotional offers. Customer support is also offered for the Hispanic customers, and a convenient link to the English site provides an easy transition for the bi-lingual customer. "We are enthusiastically committed to our Hispanic customers," comments Laura Hilburt, Director of Sure Fit Direct Marketing.
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