| Cone Names New Managing Director
BOSTON, Nov. 12 /PRNewswire/ -- Cone LLC, a member of the Omnicom Group (NYSE: OMC) today announces the promotion of Executive Vice President Bill Fleishman to the newly created position of Managing Director. Fleishman will be responsible for leading the overall strategy and development of integrated product and service offerings for the agency. He will also continue in his role as EVP of the brand marketing group providing team leadership and strategic counsel to the firm's marketing public relations discipline area. "The success we are experiencing as an agency has made it possible and necessary to create a new position to help manage the complexity of our growth and future agency opportunities," says CEO Jens Bang. "In many respects, Bill Fleishman has been playing the role of managing director for quite some time and has excelled at it." Fleishman will play a key role in promoting cross-agency integration by proactively identifying opportunities for individuals' professional growth.
ExactTarget Signs Over 500 Direct New Customers in First Half of 2007
INDIANAPOLIS, Aug. 6 /PRNewswire/ -- ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, announced today the addition of more than 500 new customers during the first half of 2007 in industries including financial services, entertainment and retail. ExactTarget has also grown its global organization to more than 250 employees, marked by key executive hires in the Agency and Channel/Corporate Development divisions. As a result of ExactTarget's outstanding 1H07, more than 6,000 organizations -- ranging from small businesses to Fortune 100 companies -- now use its on-demand software to create, optimize and deliver their email marketing communications. Key companies added to ExactTarget's industry- leading customer base include: In addition to expanding its direct customer base, ExactTarget has also added hundreds of new customers through its channel partners.
TRANZACT Welcomes Back Ms. Mercer Carlin as Executive Vice President
FORT LEE, N.J., Nov. 1 /PRNewswire/ -- TRANZACT, a portfolio company of Veronis Suhler Stevenson, and the market leader in fully integrated, end-to-end, online and offline customer acquisition solutions for large brands, announced that Ms. Mercer Carlin has rejoined the company after an entrepreneurial hiatus. As Executive Vice President of TRANZACT, Carlin is now responsible for Human Resources and Office Services functions, and will also provide executive-level support related to mergers and acquisitions integration. "Mercer has always brought a high level of energy to our company," said David Graf, TRANZACT's President and CEO. "We value her wide-ranging industry experience and unique capability to help us further create a positive culture." Carlin has worked in the direct marketing industry for nearly 15 years.
The Sears Wish Book Catalog Inspires its Holiday Marketing Campaign
HOFFMAN ESTATES, Ill., Nov. 6 /PRNewswire/ -- Millions of Americans remember the Sears Wish Book catalog with excitement -- and the hours they spent poring over each page, circling the gifts they wanted both to give and to receive during the holidays. Now, this year's return of the historic catalog has inspired Sears' new holiday marketing campaign, which launched November 4. Led by the tagline "Don't just give a gift, grant a wish," the integrated marketing campaign features an expanded, more diversified, multicultural media mix, including national television and radio spots, magazine insertions for jewelry and tools, and increased online media, plus new sears.com functionality, Wishing Hours sales promotions and sweepstakes, direct mail, circular, public relations and, of course, catalogs.
IWCO Direct Teams With Azuna to Provide 3D Imaging
CHANHASSEN, Minn., Nov. 26 /PRNewswire/ -- IWCO Direct, the nation's leading provider of integrated direct mail production services and marketing solutions, will now offer 3D imaging options on promotional plastic products through a licensing agreement with Azuna LLC of Jenkintown, Pa. IWCO Direct's license agreement delivers exclusivity for their direct marketing clients in North America. This patented three-dimensional design and printing technology produces high quality, four-color imagery with deep dimensional effects on a recyclable polypropylene (PP) plastic substrate. The imaging technology provides an effective way for IWCO Direct clients to differentiate their direct mail offer and drive response rates through an engaging image of their product or service. "We are always searching for innovative methods to help our clients increase direct mail response rates," explained Tom Wicka, IWCO Direct Executive Vice President and Chief Marketing Officer.
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