| Digital media to see speediest growth for ad investment: report
Advertising spending in Canada is expected to jump at a compound annual growth rate of 5.3 per cent over the next four years, according to new data from the Canadian Marketing Association. The report said that advertising investment will rise to more than $23.3 billion in 2011, from $19 billion this year, with every dollar spent on advertising expected to directly result in nearly $9 of economic activity in the country. Overall direct sales from advertising campaigns are forecasted to increase from this year's levels by roughly 33 per cent, to $203 billion by 2011, the report added. "Digital media is expected to lead all other marketing channels in 2011 in terms of direct sales, with purchases resulting from marketing offers received over the Internet and through commercial e-mail forecast to top $46.6 billion by 2011," the report read.
SeminarBrochures.com Announces Half Price Seminar Brochure Listings ...
Training seminar workshop and conference and teleconference providers tradeshow exhibitors and providers of online training seminars can save 50% on brochure listings for a limited time. (PRWEB) June 16, 2006 -- SeminarBrochures.com is offering half off pricing on seminar brochure listings to increase awareness of its new seminar marketing tool. Scott Alliy creator of FindaSeminar.com and VenueChooser.com recently created SeminarBrochures.com the newest Internet marketing tool for the training seminar and events industry. According to Scott "SeminarBrochures.com will help you increase attendance by allowing you to attract target audience of event attendees who can help themselves to your event information brochure anytime day or night." Says Scott "SeminarBrochures.com is a great marketing tool for Seminars of course but will also benefit your company if you provide any kind of publictraining, tradeshows, conferences, workshops, webinars and more." Consumers have become more savvy according to Scott and have less time or desire to be diluged with unrequested direct mail and or email.
Baxa Corporation Recognized with Art Directors Club of Denver Merit ...
A Baxa Corporation Internet microsite, designed to promote the Rapid-Fill Automated Syringe Filler, wins merit award from Art Directors Club of Denver. The Art Directors Club of Denver Annual Show features the best examples of marketing communications from across the Front Range. Nationally recognized judges from Seattle, Minneapolis, Birmingham and Kansas City participated in awarding more than 100 entries in this years program. .
Ad budgets cut amid fears of downturn
Advertising budgets took bigger cuts in the final quarter of 2007 than at any time in two years, according to the latest Bellwether report, the quarterly measure of the health of the marketing industry. The report, found that marketing budgets, including everything from TV commercials to direct marketing, were revised down in the fourth quarter. Traditional media advertising, notably TV and press budgets, were hit "particularly hard" as companies tightened their belts amid concerns of an economic downturn. While internet budgets - a perennial star performer in the survey - were again increased by more companies than any other category, the rise was the weakest in four years. In the final three months of last year only 15% of companies reported an increase in total marketing budgets, while 19% reported a decrease.Almost 20% of companies reported a fall in main media spend – such as TV, press, radio and cinema – while around 14% reported a rise.
Who’s Who in Teleservices: VoIP Marketer TMONE
VoIP Marketer TMONE has made Customer Interaction Solutions illustrious Who's Who in Teleservices list for 2005. Iowa City, IA (PRWEB) November 2, 2005 -- (http://www.tmone.com) TMONE has made Customer Interaction Solutions illustrious Who's Who in Teleservices list for 2005. Each year the editors of Customer Interaction Solutions (http://www.tmcnet.com) compile the popular resource to provide readers a guide to top teleservices providers including those whose specialties includes inbound, outbound, multilingual, interactive, e-mail and text chat capabilities. Inclusion in the listings is a positive sign of traction within the industry and consummates a year of accomplishment and expansion for the burgeoning Iowa direct marketing company. Specializing in new customer acquisition for VoIP internet phone service providers TMONE has chiseled a niche in the budding VoIP industry and established itself as an authority in its field.
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